Figure/Ground

Forsdale: OK. Professor McLuhan has in his hand a new book which he’d like to call to your attention.

McLuhan: Made by Arthur Wellsley Foshay who used to be here at Teachers College and he retired recently. It’s called Beyond the Scientific , which means again flipping over into the right hemisphere and retaining the scientific.

Forsdale: Publisher?

McLuhan: SSEC is on the back—

Forsdale: Foshay used to be in the Department of Curriculum and Teaching at Teachers College. This,